Top 10 Ways to Make Your PR More Effective: How to Write for and Reach Multiple Audiences Online

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With online press release distribution (and posting), Public Relations has been changed forever. But are you still preparing just one version of every release? That may not be the best strategy. In fact:

• A version of your press release should be "optimized" for search engine spiders
• Social Media has created major new PR opportunities for improving visibility - and for SEO - but do you know how to take advantage of these opportunities with every release?
• There are potentially 4 different versions every press release story!

Download our latest white paper to get a major education about effective online PR.